Xado Marketing (KL) Sdn Bhd

About XADO

XADO News

According to Forbes magazine, today XADO Chemical Group is the leader in nanotechnologies in Europe.

According to the research of nanotechnologies’ market conducted by Russian State Corporation of Nanotechnologies “RUSNANO”, XADO Chemical Group products represent 90% of nanoceramic market and the main and almost the only player in this segment.

XADO Chemical Group history

Ukrainian company that manufactures revitalizants, oils, greases, aftermarket oil additive. The company was founded in 1991 in Kharkіv, Ukraine. The name XADO was shortened from Russian words Kharkovskiy Dom (Kharkov House). In 1998 the directors of the company patented the development of revitalizant (a metal treatment) which has the ability to repair, restore and protect the mechanism against wear. The first consumer-packaged product was introduced in December 1999. In 2004 in the Netherlands, together with European manufacturer of oils Eurol, an enterprise XADO Lube B.V., which specializes in manufacturing of oil with atomic revitalizant XADO Atomic Oil, was established.

XADO logo was created in 2000 by Igor Makarov, Kharkov designer. By design the logo should be «written» with the gel squeezed from the tube, since the main XADO product, gel-revitalizant, is manufactured in tubes.

XADO and sport

The owner of the motor-car team XADO Motorsport, the champion of Ukrainian Rally and Circular Racing Cups.Partner of the Russian motor-car team Kamaz.

Partner of the Russian boxer Nikolai Valuev. Sponsor of Pro100! XADO team, the first Ukrainian gamer team to win the International computer games tournament. In September 2011 XADO has started to cooperate with one of the most entitled football clubs of Ukraine “Shakhtar”.

Activity

The company manufactures over 800 items (primarily for car maintenance), which can be purchased in more than 60 countries all over the world (the information is given in March 2011). The best-known XADO products include gels-revitalizants, oils, VeryLube car care products. The specialists assess XADO as the biggest player in Russian market of the imported and domestic antifriction materials as well, actively occupying almost all major regions of the Russian Federation. The company’s share of the market is 24%, whereas in the segment of nanoceramics is up to 90%.